Nowadays, advertisement is a common strategy for depending on the blog’s quality factors and the time for how long the campaign will run. So there’s huge incomes for the popular blogs. But many bloggers are still suffering and are not good in this way of making money. They have no idea of what to do so as to attract genuine blog advertisers for their blogs. So this post is for them. :)
What Type of Blogs do The Advertisers Like?
Advertisers see a lot of things like, search rank of certain keyword, search traffic, page views per day, page rank, domain authority, alexa rank, social activities etc…
Here are some points explained in brief:
#1 Having Good Amount of Daily Visitors
Visitors are the foremost requirement of a blog. It is obvious that there won’t be any visitors without great content. Previously, it was possible to get visitors through low quality or spun contents. But now the search engines have become very smart in filtering the low quality contents. So, only the best quality blogs will be getting visitors. And that is what the advertisers are looking for, a quality blog.
#2 Leading Good Interaction
Visitor’s interaction means how the visitors are interacting on your blogs. The popular blogs always lead to better interactions. So, it is also an important requirement of the advertisers. The active visitors would really enjoy the contents as well as the ads. Through that, the advertisers will be benefited a lot. There are higher possibilities to get good amount of targeted traffic from them.
There are more things such as blog design, ad placement, brand awareness and so on. These are the requirements, they exactly look for. Let’s see how to fulfill the requirements.
5 Proven Tips to Get Blog Advertisers
#1 Increase Organic Traffic
Organic traffic is always the best choice of all. There are many sources and methods to generate traffic. But these are not high quality as expected. Do you believe that an automation bot can sent thousand of visitors in a matter of seconds? If anyone is going through this process, I should assure him that he is doing well, but in wasting time. lol. That’s of no use.
#2 Make Brand Awareness
Brand reputation is the thing which could insist the top advertisers to have a try on your blog. Let’s make it easy to understand. Just think, a brand has been featured on Technorati or TechCrunch. It is sure that the featured post will be going to get millions of readers. So the people who do advertisement are bound to contact the brand owner for promotions. In this way, your blog could get a lot of genuine advertisers.
Please make sure that it’s not that you’ve to get featured on popular sites like Technorati, TechCrunch to get more traffic, there are many other ways too. Just start where it is possible. Guest blogging can be an effective strategy to make brand awareness within short time.
#3 Improve Ranking
Ranking is another important element what is also measured by advertisers. The main ranking factors seen by the advertisers are Alexa Rank, Google Page Rank, Compete Rank and Quancast Rank . I think these four are the top where we need to work.
#4 Offer Exclusive Advertisement Package
Many of the advertisers look for exclusive offers where they could have advantages within affordable prices. It is true that there is a huge amount of blogs which are awaiting for new advertisers. So, which one they would choose? I think they probably choose that one which will offer best services within affordable prices.
So, make sure you are offering exclusive packages to them. I think, the best packages will make them bound to advertise on your blog.
#5 Use Advertisement Programs
There are many trusted programs such as BuySellAds, PublicityClerks which play an important role to connect advertisers and publishers. They collect information from them and get them contacted with each other. The most important thing about these programs is that they can be trusted. So the advertisers won’t be depressed about investing money.
My Final Words:
Attracting blog advertisers would be easy for some bloggers as they easily get people who would like to advertise on their blog, but the same thing seems difficult for some other bloggers. But failure doesn’t mean to apply black hat tricks. I think, you should try really hard to get blog advertisers as the other bloggers simply don’t get advertisers but their blog have some potential; and if you can build up a blog which can reach audience and promote something then surely the advertisers would love to spend money on your blog. And once you get your very first advertiser, you will keep getting more and more. So my advice will be to work on improving your blog and contents before searching for advertisers. I can guarantee, the blog advertisers will run after you when you will have a rocking blog.
About the author:
Abrar Mohi Shafee is an young entrepreneur from BloggingSpell. He is interested in blogging and seo. He has recently written a post about google adsense approval. You can learn more here. Besides this profession, he is a freelance worker.