Here’s Why Blogging is Not Your Cup of Tea, Wanna Leave? or Stick to it?
Blogging has become so prevalent as a means of sharing and communicating that just about anyone can walk through the steps of creating a blog and hazarding a few posts. Hitting “publish” does not make a successful blogger though. To find real success in the blogosphere, you need to decide whether this type of project is really right for you.
Important Skills for a Successful Blogger.
Blogging is something that has the potential for success in nearly any industry. However, this slim potential doesn’t translate into big bucks or Internet success for every writer. Dreaming of a career as a famous blogger won’t translate into real success if you aren’t equipped for the job.
A successful blogger should posses the following:
- Good writing skills so that you can at least make people understand what you want to say.
- Internet research skills to find new blog ideas and write on it, i.e. following the latest trends.
- The desire and ability to spend a significant amount of time online for your blog everyday.
- A schedule that accommodates frequent updates to the blog. You need to be regular.
- Comfort using technology-based platforms. Yes you must make some initial investment.
- The willingness to continually learn and keep up with new tech developments.
Finding Your Blogging Niche.
If you have all the skills listed above, you’re one step closer to creating a successful blog, but you aren’t there yet. There’s a big difference between producing quality content when you’re given the topic, and coming up with engaging content of your own. To have a successful blog, you must have a niche. Blogging broadly about everyday life is a difficult strategy. While the rare blogger is successful with this approach, most have a specific niche.
When your blog has a focus, it’s easy for readers to decide whether this is a blog that resonates with them. Your posts will flow well from one to another, and you’ll have no problem linking to other posts on your blog within the current one. There’s no limit to the possibilities for your blog topic. Whatever you choose, if it’s something that you’re interested in and really passionate about, you’ll have no trouble coming up with new and interesting topics every day.
The Myth of Money-Making Blogs.
Image via Flickr by Tracy O
The Internet is so littered with posts about how to make money via blogging that many first-time bloggers jump in expecting major revenue within the first few weeks. The truth is that only a small percentage of bloggers turn a profit. Of the estimated 31 million people are blogging in the US, 81% never even earn their first $100 from blogging. If you aren’t committed to spending several hours on your blog every single day, you will probably fall into this majority.
If you’re blogging purely for pleasure, this isn’t a problem. If you see blogging as a legitimate way to make money, you need to understand the challenges and risks. To support a family on a blogging income, your blog will become your full-time job. This doesn’t mean you simply make a post every morning and move on. It means you spend a significant part of the day doing research, updating your blog, maintaining a social media presence, connecting with readers, and otherwise managing your brand.
Signs of a Poorly Equipped Blogger.
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If you don’t like blogging and entered blogging only to earn money then bogging is not your cup of tea. You need to have the interest and passion in you. You’ve to work hard, build a base around you in order to achieve success in blogging.
A poorly maintained blog is always easy to spot. There are some major indicators that will have your readers running (or clicking) for the hills in no time.
If any of the following applies to your blog, you’re probably better suited to another type of project:
- Your posts have spelling or grammatical errors. Proofreading is important.
- Your blog updates are very infrequent and you don’t publish detailed content.
- Your posts have no discernible keywords or stuffed with keywords.
- Your posts don’t offer the reader something of value. It’s not beneficial.
- Your blog topics aren’t unique (or worse yet, they’re plagiarized).
- The blog is not user-friendly and difficult to navigate. Has a very odd design.
Alternatives to the Blogosphere.
Image via Flickr by Evil Erin
If you’re starting to think that blogging really isn’t for you, the good news is that there are many alternatives. In a world where smartphones give you instant access to the Internet anytime and anyplace, there are lots of ways to profit from online products and services.
If blogging isn’t your thing, consider one of these options:
- Sharing your passion in pictures.
- Posting video blogs instead of writing.
- Developing an app that centres around your interest.
- Writing e-books for sale on sites like Amazon.
- Selling products instead of insights with a craft site like Etsy.
- Maintaining a regular web page instead of a blog.
- Guest blogging and earning huge money.
- Connecting with customers via a forum and not a blog
- Starting a club centred around your interest.
What to Do if You Want to Stick with Blogging?
If a better understanding of your blogging errors has given you a renewed sense of purpose, there are many things you can do to turn around your languishing blog and make it a success. You’ve already taken the first step, which is to do some reading on the topic. Continue learning as much about blogging as you can. Look for some new tips and tricks that you can use with your blog to make it more successful.
Taking risks is often a powerful way to get ahead in the continuously evolving world of online blogs and businesses. Try something new and daring. Launch a “30 Days Of” campaign and give your readers a reason to come back every day through the next month. Host some contests, offer a great sample or freebie, and lure in new readers any way you can.
Five Tips for Creating Loyal Readers.
Image via Flickr by Ed Yourdon
The secret behind every successful blog is a group of loyal readers. If you don’t have these yourself, go find some with these strategies:
- Get active in forums related to your topic.
- Promote your blog and yourself as much as you can.
- Connect with other bloggers in your area and guest post.
- Link to other blogs and get them to link back to you.
- Create a social media presence on sites like Facebook and Twitter.
- Update at least once a day so there’s always something new to read.
With the right amount of time, effort, and pure dedication, it is possible to achieve success in blogging. But you should evaluate the ins and outs of running a successful blog to decide whether this is the best approach for your personal style.
I hope you liked my article. Please let me know your views about blogging below.