The Year 2012 turned out to be a quick year in terms of online business development. Yes, there were some business developments but we didn’t saw any drastic change. We thank the year 2012 as we enjoyed it a lot, but one must know what the upcoming year is bringing for us, where the business holders could put their maximum into and how they can make sure that they have up-dated themselves to the maximum extent.
It’s only over when you quit.
See the deep meaning in the above quote: Business development is all about persistence. If you quit, you will never be successful. When you get a lead you need to be persistent. Be well prepared before you meet a prospective client, this will not only help you to impress him/her, but will help you to do better business…
Very Very Important:
- How to bring more customers from LinkedIn?
- How to bring heavy traffic from Twitter Business Account?
- How Inbound Marketing Helps in Bringing More Customers?
In this post we will talk about the changes or business developments that we will see in 2013.
These are the Business Development steps that every online company should take in order to grow their business and survive in 2013…
The expansion of online retail.
What was evident from the year 2012 was that online retail business will expand even more from now. The developing countries too will not just sell their products online but will also be a major part of purchasers. Plus, online retailing will more expand in terms of locality. So while doing business you must keep in mind the type of product you are selling. If you provide home services etc. then you must have a strong presence in the locality.
The increase in influence of social media.
If a business has still not developed its accounts on the major social networking websites it’s the time they should make it or else they might lose some valuable customers. Social networking websites might not provide direct landing of customers on your website but they help you a lot in building your online presence. And as people buy what they see so it’s necessary that they can find your business where they spend most of their leisure time.
Leaving promotion and organizing events.
In social media websites the business owners should make sure that not all of their posts are related to their products for their own internet business income. Sometimes general posts regarding festival or event give you more marketing than had you been just promoting your business. The rule social websites is that they must be engaging and people can relate to them, after all they are social websites.
The greater merger of social websites with business.
The year 2013 will blur the boundaries of your business and your social networking page even more. Social media websites want you to sell your products through their page as that will generate revenue for them and for that they are devising ways through which a user can completely finalize the deal and check out without leaving your page. For example: Facebook this year introduced deals, where you can post a deal from which Facebook gets revenue and you can easily sell your product right from your page. So, social media can help a lot in your way to business development and making internet sales.
More dependency on smartphone.
In the year 2012 we saw some major smartphones and it is clearly obvious that sooner they will be a necessity for everyone. In that case it is necessary that your business must have apps on various mobile platforms so that users can easily engage through you. Or at least your website must have a mobile view and you must devise strategies to advertise your business through that. This will increase your exposure and your products and services will reach to more and more users.
Videos and pictures will matter more.
In 2012 we have seen that videos making a better impression on viewers than texts. Similarly, a text in image is better than plain text. This will increase more in the year 2013 and almost every kind of business will be needing professionally made videos that summarizes their business or explains anything new that you bring out.
There is one thing for sure in this fast tracked technology world; if you don’t keep up the pace and continue the business development steps to update your strategies, then you won’t be there in the race anymore, you will be out. And the most difficult thing to do in this world (which has now became global village with competitors increasing many folds) is to make a comeback. So, start updating yourself and taking the business development steps now…