Pinterest is the hot and happening visual social platform taking the web world by storm. According to the Mashable, it was approximately in the year 2012 that Pinterest started to drive more traffic to websites and blogs rather than Google+, YouTube, and LinkedIn combined.
I have to admit that recently all bloggers hopelessly pin their incredible Infograph, photos, designs, and content that they post on their blogs. Better to say we all are addicted to Pinterest!
If you have a blog or a website for your business, then you must add the Pinterest button to draw a huge crowd. It’s too simple all you need is to add an appropriate image to this virtual pinboard and let the magic begin.
Pinterest and We!!!
At present, we are using Pinterest to drive traffic to our blog World SEO Education. It is the most popular social media, which helps us to drive massive amount of traffic to our website on a daily basis.
Before we launched our blog this January, we did a little research on the popular social media networks. Guess what, Netizens across the world gave thumbs up for Pinterest. We have implemented some of the exact techniques to optimize our blog for Pinterest and to promote ourselves directly on this social network.
Here, in this article we are going to curate 10 innovative ideas to drive Pinterest traffic to your blog:
- Going Visual
Only way to have a shareable post at Pinterest is to add images if your post does not have any images, then it is not at all pinnable. When you think to add image to your Pinterest boards, remember few things in mind.
- Make sure that the images you use in your blog are of the minimum size, to encourage audience to share them abruptly. Minimum size of the pinnable image should be within 80 X 80 Pixels.
- As tons of images shared on Pinterest every day, so you have to create unique images. If you want your image to get the pin and repins, then add some extra force to make them extraordinary. Uniqueness in images means sharing a good photo, screenshots, or designing quality images from the scratch.
- Install the Pin It Button
The study by BrightEdge Technologies tells that having a Pinterest button on the blog will tend to increase the number of shares by your audience. If you add the Pin It button to your blog, the chance of sharing doubles. Naturally, more pins mean more traffic. If you run a WordPress blog, then add Plugin Pinterest Pin It button For Images to set up the button of Pinterest on your. People will feel glad to use the easy share button if they find your image fascinating. You can also use Digg Digg Plugin to add Pinterest button to each post you publish.
- Invite Contributors to Pin On Your Board
One of the popular ways is to add board contributors. When you get on to add several board contributors you automatically add a lot of content and thus you will are able to attract many contributors. When you pin an image from your blog, to the same board you let your followers help in repining. For better results, you can share a blog post and other sites on the same board without having separate boards for them.
Identify your most active fans and invite them to contribute to your board.
- Make Your Fan Involved
Well, talking of fans you can easily use the mailing lists and social networks to share your activities on Pinterest. When your followers are on social network, you get a wider access to their near ones and thus it is easy to gather more followers. You can ask your fans to share photos of your product from their Pinterest board.
- Designing Thematic Pinboards
Engaging fans are not very easy. What can glow a spark in viewers mind and they will feel deliberate to repin your photos on Pinterest? If you have an online flower boutique, you can share them the collection of flower bouquets and latest design you offer at your store. You can ask your fans to click photos of the flowers, which they purchased from your shop and pin them on their personal boards. For the home décor products, fans can share their room where they have placed your product. (All the pins must link to your websites make sure of that)
- It Does Not End At You
Most important thing that we have realized while researching on Pinterest and their advantage in driving traffics – though you might have a huge range of products to offer, your fan will fall short of images. In such a case, you can ask your fans to build their own broads to share their personal reflections and preferences. Well, the posts must be relevant and links back to your website. The goal is to have fresh content and keep your followers engaged.
- Try To Get Personal
Pinterest is the most personal social networking site, so it is good to introduce the person (fans) behind the pins. Stuff your Pinterest page with details like-
- Name of your fan who pins the post
- His or her job title
- What they like best about your company
- Don’t Forget To Link
Link is the important thing that businesses often forget to share on Pinterest. If your follower browses the board and finds a must-have product, make it easily clickable and drive them to your online store.
- Use of SEO Keywords
Pinterest gives you the facility to describe the business and communicate who you are and what you can do for the fans in 200 characters. Use SEO related keywords in the descriptive copy that you would like to rank in search engines. Do make sure that you have your Twitter and Facebook accounts connected to Pinterest, to share your pins easily across all the social networks.
- Oops, Don’t Forget To Get Social
Pinterest is a social community, and when we talk about blogging through Pinterest, we have to take care of every social aspect present in it. Being social is the big game that can help you driving 65% of the traffic. These interactions will help you to generate greater interest and build a strong relationship with your fans.
On Pinterest, you get the scope to build something special that the big companies miss out. We have shaped our social media strategy to express our blog to the world.
We are moving with the buzz, will you like to drive huge traffic like us? Then, add the Pinterest button now!
About the author:
Moumita DasGupta, a blogger at World SEO Education keeps herself updated with latest social networking trends. She comes up with innovative blogging ideas and inspiring trivia’s on popular social media marketing often in her write-ups. Previously it was content marketing and now she took a turn to speak for the social media engagement via Pinterest.