photo credit: Mukumbura
Today we are going to talk about ways through which we can create not just a good but an effective Social Media Strategy.
Social media has taken the world by storm over the past few years, infiltrating nearly every aspect of society and becoming a major part of how people interact with each other every single day. Facebook, Twitter and company have become mainstays in a number of niches, but none so deeply as that of blogging; with the emergence of social media as a prime marketing tool, the age-old advertising game has been changed forever, whether you’re pushing products or articles.
Whether you’re exploring social media for the first time or want to get back to basics in order to make your efforts more successful, a good Social Media strategy can help your blog a lot
1. Be Thorough
The first step in any new Social Media strategy is sitting down and putting to paper your plans, and there’s no exception when it comes to social media. Take the time to determine your goals, both short-term and long-term, and first figure out what networks will best help you to further your brand, keeping in mind that Facebook and Twitter are non-negotiable additions to your list given their sheer popularity.
Once you’ve decided which networks to tackle, it’s time to turn your profiles into wealths of information and interactivity, making them an attractive place to land – and stay – for visitors. Be sure to include photographs, clear points that relate to your blog’s niche, and as much personal information as you’re willing to provide, helping visitors to better connect with you.
2. Be Connected
Once you’re online and have triple-checked your profiles for the very best in information-rich friendliness, it’s time to begin spreading your message by getting connected with others and fully immersing yourself in the social aspect of social media. This process will depend on the platform in question, but friending on Facebook, circling on Google+, and following on Twitter are all examples of becoming more connected.
On all of the platforms that you’re utilizing, be sure to connect with both people who you think will be interested in the content that your blog provides, but also with the owners of competing blogs in your niche. Besides turning your competition into a friendly one, you’ll also find yourself with access to people who possess insight into what it takes to be successful in your niche, making them a helpful contact to have on file.
3. Be Timely
Now that you’re set up and connected, be sure to be online and active whenever possible; too often, people with the very best of intentions create social media profiles only to leave them to stagnate. That’s a trap worth avoiding, so commit to updating your status and checking for notifications and messages at least once each day. This will keep you in the social loop while also allowing you to pounce on new opportunities for networking and social brand improvement.
4. Be Helpful
You probably write in your niche because you fancy yourself something of an expert on the topic at hand, and it’s time to put that expertise to use by showing and proving to the online world that you really are in the know. The interaction that this will create will allow you to quickly garner a reputation for being accessible and helpful, while also leaving a legacy of positive testimonials behind for future visitors to see and appreciate.
5. Be Yourself
Through all of your interaction with your new fans and followers, never forget the value of giving them the real you each and every day. No one likes dealing with robots or spammers, so your personality will go a long way towards making your social profiles an inviting place to join in on the conversation surrounding your niche, giving visitors added incentive to check out your blog.
Whether you’re discussing a hot topic, offering up technical support for your blog’s visitors, or simply adding to your feed in order to attract new followers, allowing your unique personality to shine through will set you apart from the competition as a warmer, friendlier option the next time they’ve got your niche in mind.
About the Author:
Anna Fox is the writer addicted to self-improvement. For spreading the word about her ideas she is using Viral Content Buzz – free social media platform for content promotion.