Trying to make your blog rank higher in search engines can be a tough road to travel, especially if you’re in a competitive niche. But it can be easy to get off from the road because to trying out techniques that may actually hurt you in the long run rather than helping you.
Sometimes, even the best link building intentions can be flagged as spam to the search engines algorithm so make sure you’re not doing any of such link building blunders.
Here are some link building mistakes that may penalize your blog:
Overloading Exact Match Anchor Texts.
It’s tempting to load every link you get out there with the exact anchor text you’re trying to rank for, but this looks unnatural and will bring forth Matt Cutt’s spam-hammer faster than JC Penny’s link portfolio.
The FIX: Vary up your anchor texts between brand names, direct URLs, and similar anchor texts to produce a healthy links list.
Scraps Are Delicious!
Just ask any dog, table scraps are the best thing since Bacon Bits. If you also want to rank for a highly competitive keyword then you may be doing wrong as many times your hard work will go in vain and you will never be able to rank for that competitive keyword.
The FIX: Let the big boys duke it out over the ultra-competitive keywords like dog food while you pick up long tail keyword links and rank high for terms like best dog food for big dogs. These long tail keywords are far easier to rank for and have a higher conversion rate to broader keywords. And also that, never do keyword stuffing.
Staying Away From Peddlers.
Sure, spending $5 for 500 links sounds like a great investment, but just see how well that work for the above mentioned JC Penny’s. After the NY Times ousted them for having unnatural and paid links, Matt Cutts personally penalized the site rather than waiting for Google’s algorithm to do it. Even if you don’t attract attention from the polo wearing spam fighter, buying links is in direct violation to Google’s protocol and once they get sniffed out, your site will suffer.
The FIX: Link to yor site from relevant and quality pages. If you do pay for link building to get trafic, make sure that they’re marked as nofollow advertisements to keep Google’s crawlers happy.
You Scratch My Back…
And leave it at that. Just like paid links, exchanging links with another site is a no-no for search engines. It’s basically just another form of currency, but for some reason people treat it like a link building technique but it can hurt you as much as help you.
The FIX: Link exchanges are alright if the links bought add value to both the sites, but you shouldn’t make a practice of it or do it in a large scale.
Don’t be Introverted.
While it is still unclear what social media links do for SERP rankings, it surely can’t hurt. Give your readers plenty of options to share, tweet, like, +1, digg, and link your pages to their heart’s content. If you have great content it will naturally build links over time just from people linking to it – give them the tools to do so. That being said, don’t just sit around and wait, promote any new changes as they happen on your social media platforms and engage with your readers.
These are some of the most common mistakes people make when they’re starting to link build, but they are by no means the only mistakes.
A common rule of thumb for quality link building is that the more natural and relevant a link is, the better it is in the search engines eyes. Person to person communication is a great signifier that the link you’re shooting might be good, but if it looks like spam and smells like spam, well it’s probably not Bacon Bits…