Good Content Vs Link Popularity.
Do you know? Google love popular websites. If you don’t have link popularity but have only good content then you may not be favored by Google. So, is your website popular?
Helpful: How To Develop A New Blog?
How I came to know that google favor popular sites?
No, I’ve not used any Link Checker Tool or Site Popularity Checker but from my research I came to know that:
- They index them faster as they have more links from quality sites.
- They mostly don’t hit age-old popular blogs with algorithm update. (exception is there)
- The popular blogs even get high ranks for short post. (some don’t contain informative content, but yet.)
By the way, when can a site be called popular?
Is a site called popular when it has more readers? or when it has a high Alexa Rank?
In terms of search engines, a blog or a website is called popular when it has a lot of links to it from quality blogs.
Let me tell you,
Generally there are 2 types of links to get link popularity:
i) Do-follow links: Search Engines follow them and respect the sites that acquired do-follow links naturally from good quality sites.
ii) No-follow links: Search Engines don’t follow them and they don’t add any value to the websites who acquired have no-follow links from other sites.
Benefits from do-follow links:
- Better SEO of a site.
- Helps in getting Page Rank.
- More Search Traffic (indirectly).
- More Direct Traffic (as they are also backlinks).
- More subscribers (indirectly) etc…
Benefits from no-follow links:
- More Direct Traffic. (directly)
- More blog subscribers. (indirectly)
The above mentioned are true if you have links from quality engaging blogs. The same may not be true for new blogs.
Helpful: Ultimate Guide to Optimize Blogspot Blogs.
Now I’ve acquired quite a good amount of links from some good quality do-follow blogs by using my skills of Guest blogging. And so I’ve a good reputation in front of Search Engines. Now does that mean, even if I stop writing fresh and informative content I’ll still enjoy the benefits from Google? My blog will not be hit by panda and penguin updates?
OK! Leave me and my blog, My blog is just 8 months old and it’s not so popular yet; but if I talk about a super successful site like Mashable then??
Will Google favor Mashable even if they don’t produce any good content, only because they have link popularity?
I think Google will not favor them any more if they stop producing good content
Some newbie bloggers think like this:
- First I’ll write some good SEO optimized posts on my blog.
- I’ll do guest posting to acquire links and make my blog popular in front of Google.
- I’ll joing Link Popularity Campaign Services to increase my blog ranking.
- And when I would acquire good rankings for my keywords I’ll start adding any post to my blog, whether it is good or bad, whether it belongs to my niche or not (I don’t care), as my links will easily achieve good ranks on Google if I do SEO.
THIS IS A BIG MISCONCEPTION..!!
Point 1 and 2 are all right because there they worked hard and achieved good rank. Poin 2, I doubt if all such campaigns use white hat techniques. But point 3 can’t be appreciated.
Can we do that?
Can we just work hard for some months, acquire some link popularity and then enjoy forever?
Working hard for 2 or 3 months and then posting anything on our blogs will never help, of course not in the blogging field. You’ve to be consistent with your work in order to achieve something in your life.
Check: How to Make Your Post Stand Out in Crowd?
Ok! A lot of thing said. Bored? Let’s watch a Matt Cutts video…
In the video Matt Cutts is answering a same type of question we are dealing with.
Good Content versus Link Popularity: Which is important?
In the video Matt Cutts says that they really respect sites that make a lot of natural links but he also adds that if a site stops providing good content then that site will not be favored by Google.
As I said in one of my post ‘Why I do keyword stuffing?’ that:
GOOD CONTENT IS THE #1 PRIORITY OF BOTH THE SEARCH ENGINES AND THE READERS.
And as far as Site Link Popularity goes, it’s equally important. Google keeps a balance between good content and link popularity.
A message to the newbies who likes to buy already established high-ranking sites:
If you ever buy a website that already has a lot of sites linking to it and has a got reputation in front of Search Engines, then don’t think that you won’t have to work hard.
Buying a good quality website does not mean that you will achieve good ranks for all of your new links automatically. For me it only means that you’ve a good website favored by Google and you are going to keep it and work more to Increase Link Popularity. You are not going to lose the respect that the search engines have shown to you but will work hard and maintain the position. You should not devalue the position that the site have earned through years of work and some Link Popularity Over Time.
Very Important: The Google Search Engine Ranking Factors That You Can’t Ignore.
So, what do you think about this whole matter? Do share your thoughts on Link Popularity & Good Content…