It’s a great moment when you’re going to make your website live. You need to do many works like web designing, content writing and marketing before letting it go live. Again, even after that you need to work continuously to get the most out of it. You need to work hard with all your efforts and ideas to make it even better.
So this article is here to share the steps you need to take to make your new site even better.
Step 1: Test your blog or site thoroughly before letting it go live.
Many people rush into making their site live without fully testing it. You should make sure everything works. This includes links, interactive features and contact forms. Make sure the layout of your pages is exactly how you want; and that images, text and colors are as they should be. Double-check your spelling, you don’t want a little spelling mistake to undermine your reputation.
If your site is selling something, become its customer for a while and place an order to check that everything’s working. You don’t want your customers to be the first ones to discover a glitch in your system. When you’re happy with everything make your site live. Give yourself a pat on the back, but don’t think the hard work is over.
Step 2: Promote and market your site.
Your budget will have a large impact on how you choose to promote your site, but there are a few things you can do for free:
- Include your site address in all printed advertising and marketing material. Make sure nobody can miss seeing your URL when you send them a letter, or when they find your company in the yellow pages.
- Register with the big search providers: Google, Bing, and Yahoo. A huge amount of web traffic comes from these sites, and you don’t want to miss out.
- Find the web directories devoted to your niche, and make sure you’re listed. There are all sorts of directories out there: a few simple internet searches should turn up quite a few.
- If you’re a member of any business groups or associations, try to get your URL listed on their web site.
Some good web directories are:
Step 3: Measure web traffic.
In the information age knowledge is power, and there are few areas of your business you can have information about than web traffic. It’s possible to track all kinds of statistics, providing insight that bricks-and-mortar businesses can only dream of. You can see how many potential customers looked at your products but didn’t buy, how many unique or returning visitors you have, and how your different marketing strategies are driving traffic to your site.
To take advantage of these possibilities you need some web analysis software. A good basic software such as StatCounter is available for free, albeit with limitations.
Step 4: Get feedback from customers.
Feedback comes in many forms; helping them and asking if they are satisfied or directly asking customers through surveys, polls or requests for suggestions, such as sites like mSPY do. You can also offer a forum, which provides a good way of getting to know your customer’s needs and wishes.
Forums and message boards are a great way of getting feedback in a more informal way. You can use a forum to interact with customers and respond to their questions or complaints. You need to take care of your forum: it can be easily manipulated by competitors. Managing a forum can eat your time, so you need to weigh the costs and benefits.
Finally the same things come, work work work to make your site better and better so that readers or customers love using it for their work. Development have to be done at anytime when you see that something is lacking. You need to be updated by yourself so that you can update your site and give better stuffs to your site users to grab that.
photo credit: Ed Yourdon