Mind Blowing 3 Steps to Achieve Online Marketing Success

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Online Marketing and Blog SuccessIn today’s world everything is changing so rapidly that it has become hard to wrap our head around all the information fed to us on a daily basis. So, in order to be heard, seen or remember, we need to come up with unique and engaging ideas; otherwise our voice won’t be heard. And we will never be able to make any impact.

Today the competition level is very high and challenging, so the marketers constantly try to come up with unique ideas to keep their brand ahead of others. Some even create an online marketing blog to get more exposure and stay in touch with their customers. They also take many online marketing challenges and try to complete them.

I have been pondering around this particular aspect of information overload and thought of a couple of ideas which can help marketers plan out their next marketing strategy…

So here are the 3 steps to achieve your online marketing goals and get success:

1. Build Emotional Attachment with Your Customers.

We often hear about brand loyalty! That is, Apple fans fighting with android fans and no one settling down for an alternate regardless of better features and quality the alternate product has to offer. There is a logical reasoning for it. People often build emotional attachment to a brand, product or service.

If you look at how Apple runs their online marketing campaigns and eventually translate everything into great user experience, you will understand why user build such an emotional attachment to their products.

For Apple products, from opening a box to switching on your gadget is kind of unique experience which other brands had been unable to deliver. So, delivering quality and building a unique user base on such experience can help the customers to build emotional attachments. It can compel customers to buy their products again, recommend the brand to others and even fight with others to defend the brand. So, working on online brand marketing is very important as a brand gets more exposure than others.

Now-a-days online business sites are doing things like:

  • Using online e-mail marketing.
  • Working on online brand marketing.
  • Analyzing the cost of online marketing.
  • Creating online marketing reports to see the results.
  • Building an online marketing blog to get more exposure.
  • Using low cost offline marketing ideas and promoting business.

These online marketing activities can really help a business to takeoff. And if you’re in a business then you should take those steps.

Read: Why you should have an online marketing blog?

2. Overcome the Obstacles that comes in Your Path to Success.

We all know that when we work hard on something for its betterment, obstacles come in front of us. It’s a true fact. So we will have to overcome them. Some obstacles are:

  1. Lack of online marketing support.
  2. Lack of online marketing help and funds.
  3. Poor Execution.
  4. No Trust and Desire.

A true entrepreneur is one who executes his plan regardless of what limitations he/she has. One thing which should be learned: “Entrepreneur’s drive to achieve success.”

The Entrepreneurs face a lot of obstacles, they change their ways! What they don’t change is their goal. This is what I like about them.

If you have a great marketing idea, but no support or lack of funds to execute your strategy, find an alternate way to execute your marketing strategy.

  • If it is your personal business, then getting short term loan or taking support from friend or family can kick start your campaign.
  • If you are working for someone, engage colleagues for idea generation.
  • If you lack funds to execute your plans, talk to managers and explain them about the importance and how this can boost the company’s brand and or increase sales.

3. Implementing Live Chat on Your Site and Create an online marketing blog.

Online Marketing Blog SuccessThis is not a kind of unique idea any more, but I feel this topic needs some attention. Having an online marketing blog and live chat functionality can really increase some awareness about the importance of this functionality.

Following are some encouraging reasons to implement live chat functionality and creating an online marketing blog:

  • Engage with your users directly, listen to what they have to say about your brands and answer their questions they have about your product, brand or service. This will improve customer satisfaction and brand loyalty.
  • Profiles Creative, which is an agency in London recently implemented live chat and increased their lead generation by a significant margin. Recruitment is a difficult niche, if one can improve their client and candidate base just by implementing live chat to their job site, you can imagine how it can improve sales and leads in sectors like eCommerce.
  • Having live chat, you can see instantly generated results. If you have a live chat on an eCommerce site where you sell products, you can prompt a chat request with users who are navigating through products and help them make their decisions and land a quick sale.
  • Having an online marketing blog gives more exposure. Visitors can know more about your business from that online marketing blog. You can also regularly update it and add new services and features of your business. You can really get more customers with the help of an online marketing blog.

The list to benefits is not limited, it all comes down to how intuitive marketer you are. There are endless possibilities with live chat, you can find more creative and beneficial ways by using this functionality.

Check: 10 Awesome Ways to Make More Money Online.

Conclusion:

These 3 above steps are not the only steps to your success. You need to apply your own ideas and techniques to achieve more success in your field. You need to stop thinking about selling all the time, and concentrate more on helping your customers. This will eventually translate into brand loyalty, sales, profit and help you to achieve the tough goals.

Lastly, I would love to know your personal creative ways of marketing. So, do share your marketing ideas with us…

Share the article with your community! And also let us know with you think about the article through your comments.

Editor: Avi Jit

Music Addict. Blogger. Editor & Founder, SkyHiT BloG. Co-founder, 10on10 Designs. Catch me on Facebook , Twitter & Google.

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34 Comments

  1. Hi Raza,
    I totally agree with your 3 points. Point #3 is a killer secret most online store owners are yet to uncover. I implemented it on one of my ecom sites and stepped up sales. It’s wonderful!

    thanks for sharing and may you have a splendid weekend
    Enstine Muki recently posted…Infography ~ The History of the use of Christmas Tree!My Profile

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    • My Pleasure. I have implemented it on a recruitment portal and we are already seeing some improvements. We are figuring out ways to further improve our clients and candidates interaction, i hope it works out. Thanks for liking the article.

      Post a Reply
      • Yup live chat makes customer feel good. Even they feel good and when their problems or confusion is sorted out in live chat they surely think off doing business with the firm implementing it.

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  2. I am agree with live chat, Hostgator eat their competitors through mind blowing live chat support. Newbies love it. even they solved problem in the real time. It also saves time to write email and wait foe reply. I really like Raza’s point, Overcome the Obstacles as well, i saw many online businesses,but they closed soon,Staying on one is the best choice.
    Rajiv recently posted…Rajasthan Drugs & Pharmaceuticals Ltd Recruitment 2013 , Managers PostsMy Profile

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    • i agree, Hostgator is a great example, they are one of first few who started live chat and i must say it was a great marketing plan. It was a concept which helped them bank a lot of new clients.

      Post a Reply
    • Actually every top hosting service have live chat functionality. The reason they are successful is because they follow the 1st rule. I personally use Hostgator and was really impressed with their support.

      Post a Reply
      • @rohit i too use hostgator. Frankly speaking no other hosting service can beat hostgator in terms of customer support. They rock in that case.

        Post a Reply
  3. Raza,

    Exclusive post mate, thanks to the article,

    We should satisfy advertisers or sponsors by first impression to convert them in to regular clients, for this, these 3 tips are indeed one to attract the people who inquire about the products and to prove our effectiveness and loyalty.
    Naveen recently posted…How to Improve Page Rank of a Website?My Profile

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  4. Yeah, building interlinks with customers, audience and also blogger friends is one of the most factor which is really useful for yourself.

    One must have to trust another in blogging arena and ready to interact regularly with other blogger friends. There is a huge long list for it’s importance so not gonna share that here. But seriously it’s really important.
    Ashwani Ahlawat recently posted…Top Monitoring Mobile Applications For SmartphonesMy Profile

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  5. Building emotional attachment with your readers is always going to help you in the long run. It always works

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  6. Great post! I also believe that forums can also play a vital role in achieving Online Success since they allow readers and customers to share their views and interact with each other.

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  7. i think helping people online as a technical assistance can help us in building link with other people ………….

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  8. Rightly said….building an emotional attachment with your readers is must if you want to sell our products.Thanks.

    Post a Reply
  9. By allowing your company to keep better contact with your prospectors,
    response management companies can assist with turning more leads into customers.
    Everybody now is well connected due to the existence
    of the internet and the users have been increasing enormously on a day to day basis.
    Create an identity: The rise of social media has allowed companies to connect with
    their customers on a deeper level.

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  10. Most of the company make their buissness online. Todays competition level is very high and challenging, so the marketers constantly try to come up with unique ideas to keep their brand ahead of others. most of the online website sells the same products with nearly same price. so that the competition is very high. It’s important to have a well thought-out plan before you undertake any kind of marketing initiative. Thanks for sharing useful information.
    search engine marketing

    Post a Reply

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