With businesses using at least one social media site for marketing purposes, the use of said platforms for online business marketing is not a new concept. Facebook is the obvious platform because it is by far the most popular. But as many businesses are finding out, it’s not necessarily the most effective social media platform. The most responsive way to connect with today’s internet users is through photos and for this Pinterest is perfect.
Here’s how Pinterest can elevate your marketing game:
1. Connects with customers.
These days consumers want to feel a closer connection to the brands and companies that they do business with.
- It is a perfect way to do engagements on a more personal level.
- Helps to build a personal and trustworthy brand.
- People obsess over gaining insight into the inner workings of those around them and this can work to your advantage.
How to take more advantage?
Develop a strategy where you pin around 40% motivational and inspirational pins, 40% educational pins, and 20% direct brand marketing. People will not stay interested in your profile if it has 100% marketing pins, but if you spend a large amount of time proving useful information and guidance on your specialty area, they will learn to trust and respect your brand.
2. Creates Maximum Impact with Unique Visuals.
People spend less than 4 seconds browsing over a page of information before deciding whether to bother reading it. This is why creating eye-catching pictures with key information is essential to success on social media sites. Sometimes the simplest designs are the best, so long as they grab the viewer’s attention.
Did you know that 80 % of pins on Pinterest are actually repins?
This means that by creating your own unique visuals, you are giving other users something new and interesting to look at.
3. Makes Sharing Your Content Irresistible.
Having the right marketing strategy on social media sites is essential to your success. When you share with your friends, fans, followers, then their circle of contacts will do the marketing for you. The key to this system is creating sharable content that people will want to share with their friends and family. This should be the purpose of any pin you create. Before making a new pin, think carefully about its purpose and whether it is something that people will want to share. The best pinterest marketing strategy is to create unique and sharable pins which will be repined again and again. Having Centurylink DSL is a great place to start your marketing approach with Pinterest as upload speeds are never slow!
Here is an interesting and awesome infographic which will tell you top 10 ways to use Pinterest for your business effectively:
For content to be sharable it needs to be visually appealing and emotionally engaging. You want someone to see your pin and immediately think “I’ve got to show this to.”. When your content is sharable people are automatically spreading the message about your company without you even having to do the hard work.
Businesses have never had it so easy. With the correct marketing strategy in place, Pinterest can offer an excellent platform for connecting with potential customers, building brand image and trust, and marketing products and services.
photo credit: Pink Sherbet Photography
infographic credit: entrepreneur