Ever Wondered How Effective Presentations Can Be, in Terms of Marketing?

PowerPoint Presentations are a great way to present something illustrative. We can discuss any topics elaborately by explaining everything with the help of presentations. And also that we can target a wide range of audience. Not only offline presentations are useful, now-a-days we can even use presentations in our blog posts, reviews and tutorials to give our readers and customers some better understanding on a certain topic or a product.

powerpoint presentations Technology has developed a lot and things can now easily be implemented online which was not possible before. With enhanced features, it is now possible to embed PowerPoint Presentations on Webpages and blogs and present it to your targeted visitors.

Important: Download MS PowerPoint to Create Presentations

Why embed PowerPoint Presentations in posts?

  1. You can explain a topic in such a way that everyone understands it.
  2. You can promote your product by showing demos in a presentation.
  3. You can show how effective your strategies are with graphs and tables.
  4. You can entertain your readers in a unique way and stand out in the crowd.

There are many more advantages of embedding presentations in blogs and sites.

How we can embed presentations?

There are several ways to integrate your PowerPoint Presentations on a webpage.

Let us have a look on some simple ways to accomplish it…

1. Convert PowerPoint Presentations to Flash.

There are numerous tools which facilitate PowerPoint Presentations to Flash file conversion without any hassle. All you need to do is choose the target file and a destination to export it. Once you’ve done that, upload it on your hosting space and place the code on your webpage. That’s it. it is simple but rather inefficient because many devices dropped support for flash files.

2. Use some Web Apps to get the job done.

You can webify your presentations through various web applications, including Microsoft’s own Office Web apps, which is an expensive service. However, there also several free services such as Slide Online, Author Stream which provide the same functionality. It is my favourite technique because the original presentation interface is retain and it is supported by almost all modern devices.

See here: Embedding Presentations into Your Website with the PowerPoint Web App

3. Use WordPress Plugins to embed Presentations.

If you are using WordPress as your blogging platform, integrating presentations is just a click away. All you need to do is install “Slide Online” plugin for WordPress which allows you to directly embed Presentations to posts. The best part is, it’s absolutely free.

4. Save Presentations as Videos and upload to posts.

Instead of putting up with all the hassle, there is another, rather straight-forward way to do it. You can save your presentation in Video Format using native ‘save as video’ feature in PowerPoint 2013. However, video consumes bandwidth and takes several minutes to load on slow connections, especially on mobile networks.

Download: Microsoft Office Professional Plus 2013 is Just A Few Clicks Away

This may sound crazy to you but using PowerPoint Presentations is very effective in marketing and blogging as readers and customers take interest in watching them and they also learns something for them.

How to make the use of Presentations more effective?

Simple points that you can follow are:

  • Grab some great Presentation Ideas to promote your site and product.
  • Consult with experts and get some good Presentation Tips if you want.
  • Use your Presentation Skills and explain everything clearly to customers.
  • Use awesome Presentation Templates and also do some cool animations.
  • Explain important things in point-wise style and also make paragraphs.
  • Take help of graphs, tables, diagrams & also use graphic arts in your slide.

Try this method and find out how effective it is. Many top blogs including Mashable and TechCrunch are already using slides and presentations in their blog posts to give clear details about a topic to their readers. Why? Because the best part of using slides is that every viewer understands what you explain in the presentation as the presentations make everything clear. But be sure that you prepare them well with complete details.

Let us know what you think. Can Presentations be used as a Marketing strategy?

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About Gautham

Gautham is connected with Slide Hunter and there he shares PowerPoint Tutorials and helps people by giving useful tips.

Comments

  1. I love using PowerPoint with Slideshare Gautham. I also like that you can incorporate video into them so they can be “livened” up. I found lenghty ones to get boring or drag on. I think get to the point so they will work well for you.
    I’ve never done them with flash, interesting!

    • Hi! Lisa, good to see you again on my blog. Gautham seems to be busy with exams. Yes, slides get life when we add videos in them. You can try flash but many mobiles don’t support flash.

  2. Thanks for the article. I noticed that your web page takes longer than usual to load in Chrome. You may want to investigate it with your web host.

  3. Wow !! Nice Points There , I had Never Thought About The PowerPoint Presentation For Marketing , But Above There On Points..Beside Creating Videos And Flashes Of Presentation…What Do You Think About .Gif Animated Images ?

    BTW, Creating Presentation Will Shorten The Article And Will be Time Saving And Easy TO Understand !!

  4. Ah! This post tells us how much fun PPT presentations can be made!

  5. Pankaj Ramnani says:

    Great Article! Totally Helpful. Yes, Presentations Can Be effective in Terms of Marketing…

  6. I think PowerPoint presentations are a very marketing tool. I use it often also for training potential and exisiting customers.

  7. Mohammad Wasiullah says:

    Your article is really useful for the new internet user and also for the educational student like about the presentation to flash this not small thing this really use in the big organization thanks for this good article

  8. Great tips! Thanks for some of the tools mentions. I will try it in my next presentation. Making it so appealing will make your business boost in to clients.

  9. Thanks for the very interesting information. PowerPoint is always a great software to design and present something. Keep it up!

  10. Thanks for the advice. PowerPoint is must have if you want to teach others.

  11. Anish Shah says:

    Yes ofcourse PowerPoint slides are important ….. But it matters a lot when it comes the point of teaching.
    or any kind of introduction in a single post.
    People can easily navigate right (in slides) rather then scroll down :)

  12. Your article is well written and quite informative. I am with you 110%. I have been using PowerPoint for presentations since my College days and even more so now for marketing of my small business. Thanks for sharing your knowledge.

  13. I use PowerPoint with Slideshare for my thesis…
    It is very helpfull…
    With PowerPoint, I can organise short ideas with photos and this is the most important

  14. Great point of view. While I have used PowerPoint for personal presentations, I haven’t ever added them as web slide shows. But you are so right in saying that sharing information via PPT slide shows would make it so much easier. Thanks for the insight.

  15. This is something that I need to learn more about; thanks for posting. People love bullet point lists and slides; they seem to be the most effective way of communicating complex ideas in today’s business world.

  16. Dinesh_Kumar says:

    A good presentation and presentation skills are what drives your business to top.

  17. Movement and pictures with a variety of colours can attract people’s attention

  18. wow! Very nice post must say. I really loved to view slides and presentations. They make understanding things easy… :)

  19. Wow
    Nice post I must say.
    I love to view slides and presentations.

  20. Presentations is a key strategy in marketing and PowerPoint is only one of the commonly used tool. A very informative post. Thank you.

  21. Joseph Y says:

    Yes, Powerpoint presentations are a plus when it comes to marketing. Even without flash and especially if you wish to speak to the crowd rather than letting videos do the talking, this will suffice and most probably will bring a good understanding to what you are marketing.

  22. Powerpoint presentations can be effective as long as you don’t put a wall of text and then proceed to read it! that’s one sure way to put to sleep your audience, even wikipedia mentions it ( you just have to search “Death by PowerPoint”). Another thing that should be obvious but I’ve seen many people ignore is to make sure your slide shows are readable, you should choose the right combination of font and backgrounds.

    Like many other things, powerpoint can be really good and helpful if you know how to use it.

  23. Thanks for the article. I love to view slides and presentations. They make understanding easy…

  24. I prefer creating videos from presentations, as then they could be played independent of whether the system has office or not,; thus making my work portable. Just play the video, pause when required and make effective presentations.

    I would like to stay away from flash given numerous vulnerabilities associated with it.

  25. It will be interesting to see if we could avoid “death by powerpoint” presentations in the future! ;) I agree that Slideshare is a great tool for uploading your PowerPoint presentations to.

    I recently learned about a new presentation tool called Haiku Deck that makes presentations for the iPad.

  26. Power point presentation always helpful to present in a better way to target a audience but most of time effective image will be much better to get the topic and attraction in a presentations.

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