Twitter Web Analytics Tool
The recent inclusion of ‘Twitter Web Analytic Tool’ for all the users will now enable everyone to analyse the ‘Social Compliance’ of their tweets. Earlier, available solely for the Twitters’ Advertising customers, it helped the business users a lot to track the status of their tweets and plan marketing campaigns accordingly.
What’s the use of Twitter Web Analytics Tool?
With the new tool, anyone can now measure the performance of his or her tweet. Let us see what this Twitter Web Analytics Tool is all about in details:
Users now get the full access to the humungous data about other people, user groups, and brands, who follow them. The main aspect of importance is the ‘Timeline Activity’. Timeline Activity is a graphical view of the total number of ‘mentions’, ‘follows’, ‘unfollows’ that the user has received in the last month. Below the summary list, there is a detailed list mentioning about the user’s most recent tweet.
The Timeline Activity can be refreshed in certain incremental interval (for example every 6 hours). The monthly details are also available as weekly details, along with fetching the data of the same day. Before Twitter Web Analytics was made open to all, there are certain Twitter analytics tools already in use. However, the accuracy and authenticity of the data and information was a matter of concern always. Now, people can easily get accurate data on the performance of their Twitter profile as well as the tweets they make.
If we look at the benefits, marketers can make use of three major aspects –
Information on the volume of traffic Twitter is following in to the publishers’ website
Insight on the nature and intensity of engagement a Tweet button is producing on the website
Understanding of content sharing strategy throughout the social networking site.
Well, now another aspect of importance is how to use the Twitter Web Analytic Tool. Here is how you can log in to the tool:
1. Go to Twitter Analytics link and log in to your account.
No more steps!
Now, you can see all the data of your Twitter account.
Should I use the Twitter Web Analytics Tool?
Marketers and business owners have always loved to see the analytics data of their Twitter activities. This has always helped to gain better insight of their customers’ viewpoint. The social media revolution initiated by Twitter always needed an analytic tool for the marketers to better understand, plan, and execute their campaigns. Now, with the tool becoming open to all, will enable general twitter users or followers become aware of what is happening around their Tweet ecosystem. So, now you also get ready to bring that social impact in your Twitter account and make your profile socially compliant.
Here I want to tell you something important. Actually many of us were not able to view the analytics. But finally I found a way to get access to the analytics.
At first I was not able to access Twitter Analytics.
Every time I click on Analytics > Timeline Activity and I was taken to the Twitter Ads promotion page. Then I asked some of my friends if they were able to view their analytics. None of them were able to view anything except the Ads promotion page. I also read blogs like Mashabe but didn’t find any clue. Finally I tried to make it out in someway.
What I actually did?
- I clicked on the “Account and Billing” option at the top right and selected “Billing History”.
- Then I was taken to the billing page.
- Then I clicked on the “Switch to Advanced” option.
- This brought up a popup which was showing Basic account v/s Advanced account features.
- And as I clicked on Advanced I became an advanced account users and finally became able to view my Twitter account analytics.
Actually the thing is, many of our ads account is still in basic mode and so we need to get in to advanced in order to view the analytics. As told in the above, that only advanced users can get access to analytics and so I was not seeing analytics before when I was on basic plan. But the problem has been solved now. Wow! :D
#Update 1: Twitter stopped this way of checking analytics, but now if you’ve Twitter Card activated for your site or blog then you can get the analytics. You just need to go to Twitter Analytics page and log in if you’re not already logged in.
#Update 2: Twitter Web Analytics Tool can be accessed by every Twitter user now even if they don’t have Twitter Cards activated on their site. Finally :D
Twitter will always remain the original pro in the run of social networking sites. This social networking platform never lost the charm among its lovers and day by day, it is making the product more powerful and friendly for marketers and businesses of all size and all kinds.
Hope you liked the article and I’m sure you will enjoy using the Twitter Web Analytics Tool. :)