Do you know?
Everyday thousands of new blogs are created. Yes its correct.
So where we stand in this heavily crowded world of blogging?
Don’t worry, here I’ll tell you what Google expects from every blogger; and you’ll definitely get noticed if you follow them. :)
First lets study what exactly Google expects.
1) Add Blog To Webmaster Tools -
This is a great service provided by Google to all webmasters out there. This tool helps you to get all the details of incoming search queries. Also helps you to get the idea of clicks you are getting for particular keyword.
The most important advantage is, it lets you know if Google bot is facing some crawler error or can’t fetch any information.
We can add many sites to webmasters. Once you add your site, verify the ownership by uploading a verification file in your root directory. ( procedure is simple ).
2) Submit URL For Indexing -
This is a very good practice. When we think of getting real organic traffic, then indexing of site is very important.
When you’ve finished with adding site to webmaster, just submit you URL for index.
3) Create Sitemap -
Another most important thing that Google expects from every blogger is a sitemap of the blog. Sitemap is nothing but the collection of pages from your site which you want Google to index. You can install the XML Sitemap wp plugin to create a sitemap.
4) Use Google Keyword planner Tool -
Keywords are backbone for every post you write. Selecting a correct keyword is also an art. The simplest way is to use Google Keyword planner Tool.
You must use this tool by selecting the keyword with more searches and having less competition. That’s it !
5) Maintain Robots.txt File -
This file allows you to restrict search engines bots from crawling the specific files. You can edit it via webmasters.
This should be your standard robots.txt file -
User-agent: * Disallow: /wp-admin/ Disallow: /wp-includes/
You may find all these points quite technical, of course they are :) Here it is not over, Google expects some general things also , let’s study them -
1) Write Meaningful Content -
You have been reading blogs which coach us how to blog, then you might have read many a sentence ” write fresh content” but they don’t tell us what should we write then ?
The answer is rich and meaningful content which your readers a reason to come back.
2) Have Clear Navigation -
This is something very useful and Google expects from every blogger to have a clear direction for the visitor.
Visitors must easily seek information and navigate through your pages.
3) Website Design -
Some of my friends are blogging from last 6 years and when they applied for Google Adsense, their application were approved very easily. But now its very tough now.
Google now-a-days also sees our site design before approving our adsense application and to rank up in the search result.
So how should be the design ? Your site be must be with white background and black text on it. Try to add menu in the header, use responsive theme.
4) Minimum Page Loading Time -
New advance search algorithms of Google checks the page load time. The webpage with minimum load rank up. So if you have to be in competition, decrease page load time.
You can use W3Total Cache or WP SuperCache plugins which will do the work for you.
5) About , Contact , Privacy Pages -
Now these 3 pages are compulsory if you want your visitors to trust you. Moreover, if you have any plans for applying for Google adsense then these 3 pages are very necessary.
This tells Google you are a professional and will be providing quality content to your readers.
The Last Words
Friends, I have tried my best to give you the idea of what you should do and what Google expects from every blogger.
So if you haven’t done this, hurry up ;) . Hope you like the post.
Please feel free to ask any queries, comment section is all yours :)