Snapchat generated headlines last month when it confirmed it’s entering the social commerce sphere. It’s going to join Facebook and Twitter by adding e-commerce functionality to its channel on Snapchat Discover called Sweet. The mobile app may revamp social commerce once again.
Wait, just what is social commerce?
“Social commerce” has been the primary buzzword for the last several months. With social media constantly evolving and brands and digital marketers utilizing the platforms of Facebook, Twitter and Pinterest, social commerce has become one of the lucrative and most effective facets of digital marketing and online sales. Social commerce has pretty much become the use of social networks within the confines of ecommerce transactions, and it’s only getting bigger. (more…)